We are currently updating games to support WebXR Device API 1.0 in newest Browsers. Bare with us during the process and play some Barista Express.

WebVR Ads in Barista Express

One of our first blog posts ad­dressed the “Chick­en and Egg” prob­lem that a VR brows­er games plat­form would in­evitably have. If there are no users, there won’t be any de­vel­op­ers in­ter­est­ed in mak­ing VR games for the web, but if there aren’t any games, no users will gath­er to play them.

The Ocu­lus Quest and their brows­er solved the ac­cess side of the equa­tion: the Brows­er is amongst the most pop­u­lar apps on the brows­er, “on Quest over two thirds of peo­ple use Ocu­lus Brows­er”.

De­vel­op­ers now have an au­di­ence, but for many there is still ad­di­tion­al in­cen­tive miss­ing. This in­cen­tive we hope to pro­vide with fi­nan­cial vi­a­bil­i­ty of VR brows­er games in the fu­ture.

To­day we launched the first We­b­VR-tai­lored ads in Barista Ex­press.

Can you make a living from WebVR Ads?

We hope soon! Won­der­leap, Ada and Con­struct Ar­cade are still pi­o­neer­ing the tech­nol­o­gy to make it ready for use by a larg­er de­vel­op­er au­di­ence.

How do I serve ads on my game?

For now, sub­scribe to the Won­der­leap News­let­ter and the Con­struct Ar­cade News­let­ter. Won­der­leap will con­tact you for ear­ly ac­cess once they are ready to take the next leap.

They are mak­ing their ser­vice as sim­ple as pos­si­ble to in­te­grate with ex­ist­ing frame­works by pro­vid­ing an A-Frame com­po­nent for ex­am­ple. Doc­u­men­ta­tion is com­ing soon.

How can I advertise in WebVR?

If you are in­ter­est­ed in hav­ing ads served in We­b­VR, reach out to them via their Con­tact Form.

For our existing Players

This is a big step for VR brows­er games and we un­der­stand if some of you meet it with con­cern. You might en­vi­sion a sce­nario like on the free-to-play mo­bile mar­ket where ads some­times in­trude the game­play ex­pe­ri­ence heav­i­ly.

You will no­tice that the Ad in Barista Ex­press is con­scious­ly placed in a way to make it vis­i­ble, but with­out hin­der­ing the ex­pe­ri­ence. You will not ac­ci­den­tal­ly click it nor will it block your vi­sion or hin­der any of the game­play.

Won­der­leap specif­i­cal­ly serve We­b­VR Ads, which means they are tack­ling the prob­lems that are spe­cial to VR, but al­so see the op­por­tu­ni­ties of ads that nei­ther in­trude nor in­ter­rupt your ex­pe­ri­ence.

Un­like TV or clas­sic games, in VR it is pos­si­ble for an ad to live along­side the con­tent that you are ex­pe­ri­enc­ing. Just like in the re­al world: phys­i­cal ads like posters and bill­boards do not get in the way of our lives.

Screenshot of Ada advertisement being served in Barista Express.

In case this does not ful­ly con­vince you al­ready, you might un­der­stand how a fi­nan­cial in­cen­tive can sup­port de­vel­op­ment of new games in the VR brows­er games space and how this will in the long term bring a sim­ple up­side for you al­so: more and bet­ter VR brows­er games.


Not too long ago, Eli­jah con­tact­ed us, pitch­ing us their idea to serve We­b­VR-tai­lored ads. Since then so much work has gone in­to mak­ing this a re­al­i­ty on their side. It is great to see some­one push the VR brows­er games in­dus­try like this.

Please do reach out to us on twit­ter via @Con­struc­tAr­cade and @Won­der­Leap. We would love to read your feed­back.

Have a fan­tas­tic day, Jonathan from Con­struct Ar­cade